Robert Half The Creative Group Content Marketing Specialist for Energy Services Company in Oakland, California
Do you care about the environment? Is sustainability important to you? Want to work for one of the leading energy efficiency services provider in the world? Our client is seeking a Content Marketing Specialist to join their Marketing Team in Oakland, CA. This is a 6-month contract onsite 40 hours/week with the potential to go FT at the end of the year. The Content Marketing Specialist will help with the development of customized content to help generate leads, advance live pursuits, and differentiate our client in the industry. The ideal candidate is an out-of-the-box thinker who has the B2B business acumen, stellar copywriting capabilities, and detail oriented confidence to work as part of our dynamic team. In this role, you will lead the creation of market and deal-specific messages, content for email/direct mail campaigns, and copy for customized collateral and other field outlets (e.g. conferences, tradeshows, events, ads, posters etc.); corporate content support as needed (e.g. website). You will provide content marketing expertise by supporting lead generation efforts to advance live sales pursuits and delivering creative strategy, copywriting, brand storytelling, content marketing, earned media, SEO, editing, thought leadership, project management, video production, lead generation, analytics, and research specialties to drive orders and advance business. This role will also track industry and market segment trends by providing insights into the sustainability industry and relevant market segments (e.g. K-12, higher education, local government) to better position our offerings, solutions, and programs. (this will be minimal but still part of the job). The ideal candidate will be able to clearly communicate with both internal Operation and Sales teams and external organizations and experts. You are a superior listener with strong writing, business reporting, presentation and communication skills. You have Strong problem solving, time management, organizational and resource management skills with attention to detail and ability to advance projects and meet deadlines. Our client wants someone with a demonstrated track record of developing and applying new skills and knowledge; dedicated to developing strong management and leadership skills. Industry experience is ideal but not a must have. Also open to other detail oriented services industry content experience but not looking for retail or advertising writers. Reports to the Manager of Marketing Strategy. Required Qualifications:
5 – 7 years of content marketing experience, preferably B2B
Demonstrated expertise in the energy, sustainability and/or clean tech industry, including energy efficiency, renewable energy and energy infrastructure companies
Excellent copywriting capability, including written and verbal communication skills Track record of success project managing and owning sales/marketing initiatives to achieve quantitative performance metrics
Excellent time management, decision-making, interpersonal, presentation, organizational and problem-solving skills
Demonstrated thought leadership, intellectual rigor and curiosity
Superior Word and PowerPoint skills
Ability to meet short deadlines in fast-paced, team-oriented environment
Quick learner and application of feedback
Bachelor's degree in English, Rhetoric, Business/Marketing or relevant energy field If you are interested, available and experience in please send your resume to Chris.Hickey@creativegroup.com and tell us more about your experience. Our client is ready to interview!
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Req ID: 00340-0009288567
Functional Role: Web Content Writer
Postal Code: 94607
Requirements: Market Research, Sales, Email Copywriting, Training Materials, Trade Shows, Web Page Content Writing