Olympus America Inc. Product Manager, Upstream Marketing - Energy in Brooklyn Park, Minnesota

Auto req ID 2394BR Posting Title Product Manager, Upstream Marketing - Energy Company URL About Us Olympus Surgical Technology America is a dynamic medical device company whose vision is to anticipate the needs of surgeons through powerful see and treat procedure solutions that are safe, simple, cost efficient and produce the highest quality patient outcomes. Olympus Surgical Technology America is focused on Minimally Invasive procedures in Urology, Gynecology, General Surgery and ENT. Olympus Surgical Technology America believes its people are its greatest asset. We offer an environment that challenges everyone to grow, contribute, excel and share successes. Olympus Surgical Technology America is committed to creating a world class company with world class people. Posting Locations Minnesota, Brooklyn Park Job Description Brooklyn Park, MN - The Product Manager, Upstream Marketing - Energy will report to the Director responsible for managing the global marketing product development responsibilities for new product introductions that have been identified as necessary to grow the Surgical Energy business franchise. The incumbent will also oversee the worldwide sales for legacy products within his/her areas of responsibility. In this position, he/she will interface closely with R&D, International/Downstream Marketing, Sales, RA/QA, and Operations functions to establish potential for revenue, profit, and market share. These key metrics are used to decide on the path for possible product commercialization. The incumbent also works closely with all functional areas to refine user requirements and determine the project's scope. The primary foci are future business opportunities, identification of customer needs, identification of clinical evaluators, management of the prototype evaluations process, and support for regulatory compliance as needed (510(k), PMA). This requires a very good understanding of the clinical usage, market needs, market trends, competitive forces, and competitive technologies. He/She will work closely with Downstream Marketing counterpart(s) of each region during formal launch and transitioning of the product to commercialization. The incumbent will work closely with R&D from multiple centers around the world to develop new products and evaluate them with identified clinicians. EOE Minorities/Females/Veterans/Disabled Job Duties: * Assist with executing the annual product franchise plan. * Develop product strategies, market positioning, pricing, programs, competitive analysis and distribution pathways to best grow the franchise while remaining consistent with the overall Surgical Energy business strategy. * Gather voice of customer to develop clear user requirements for future product offerings, and helps in creation of product specifications in collaboration with R&D and OEM partners. * Evaluate and integrate ideas based on competitive products or existing Olympus Surgical Technologies of America products. * Participate in product design meetings to discuss and exchange ideas and concepts to meet the demands of the market place. * Work closely with R&D or individually in identifying unmet customer needs for new product/business opportunity and assisting R&D in developing the concepts/prototypes/invention disclosures/patents. This involves understanding the clinical need, translating clinical needs to a product, developing a business case for the opportunity and presenting business case to Sr. Management. * Lead market research activities with clinicians to gather critical details which will contribute to the user requirements and product specifications for the project. * Result of the research will be shared with other functions or within the marketing department. * Coordinate activities with Healthcare Professionals to understand clinical and technical attributes of current and future products. * Develop initial marketing plan, which contain the launch plan for new prod